Relaunch programme · Session 2
Positioning, Offer & Product Architecture
An interactive 30-section workbook for turning several products into a structured commercial offer: a target customer, a promise, a difference, flagship products, bundles and coherent prices. Decide what to sell, to whom and why they would buy it—before doing any visual-identity work.
Your work is saved automatically in this browser and remains available when you change language. Use Download PDF in the tool to export your completed workbook. Languages: FR · EN · العربية. Prerequisite: Session 1 — Complete Relaunch Audit.