Tools & simulators

Learn, practise, build.

An interactive toolkit for building skills and structuring your brand—from realistic advertising simulators to guided branding exercises. Free, with a growing selection available in French, English and Arabic.

Online advertising

Advertising simulators

Practise creating and managing campaigns on major advertising platforms without spending anything. Each simulator closely reproduces the interface, objectives, targeting, bidding and real-time performance tracking.

Meta · Facebook & Instagram

Meta Ads Manager Simulator

Objectives, budget, targeting, placements, Pixel and events—with live CTR, CPC and ROAS changes.

Open →
Google Ads

Google Ads Simulator

Keywords and match types, Quality Score, Ad Rank, smart bidding and Performance Max—with live tracking.

Open →
TikTok Ads

TikTok Ads Simulator

Objectives, Spark Ads, Pixel and events, interest targeting and bidding—with an authentic vertical preview.

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LinkedIn Ads

LinkedIn Ads Simulator

Professional targeting by job title, industry and seniority, LinkedIn formats, Insight Tag and B2B audience forecasting.

Open →
Brand strategy

Brand tools

Three guided exercises to clarify your message, positioning and purpose—in French, English and Arabic, with a downloadable PDF.

Verbal identity

Verbal identity

Define your key message, tagline and brand story.

Start →
Positioning

Positioning

Clarify your audience, competitors and what differentiates you in the market.

Start →
Culture & purpose

Culture & purpose

Formalise your mission, vision, values and purpose.

Start →
Ideal customer

Buyer Persona

Build a profile of your ideal customer: demographics, goals, frustrations, motivations and channels—exported to PDF.

Open →
Brand personality

Brand Archetype Finder

14 questions to reveal the archetype that best describes your brand—primary and secondary, with voice, examples and advice, exported to PDF.

Take the test →
Strategy

Strategy & business model

Interactive tools for structuring your project: describe your business model, clarify your strategy and export everything to PDF.

Business model

Business Model Canvas

Describe your entire model on one page: value, customers, channels, revenue and costs—then export it to PDF.

Open →
Diagnostic

SWOT Analysis

Strengths, Weaknesses, Opportunities and Threats—map your situation in a matrix and export it to PDF.

Open →
Marketing diagnostic

Marketing Strategy Scorecard

A 13-question diagnostic: get your marketing score out of 100, three priorities, nine analysed blocks and a 30/60/90 plan—in PDF.

Run the diagnostic →
Quiz → strategy

Content Strategy Sheet

Answer seven questions and receive an editorial direction: pillars, formats, frequency, tone and content ideas.

Take the quiz →
Workbook

Complete Relaunch Audit

A 31-section workbook for relaunching a paused business: decide KEEP / IMPROVE / REMOVE / CREATE, score the business and build an eight-phase action plan—in French, English and Arabic, exported to PDF.

Open the workbook →
Workbook

Positioning & Offer Architecture

Session 2 of the relaunch programme: a 30-section workbook for turning several products into a structured offer—target customer, tested positioning, differentiation, flagship products, bundles and verified margins—in French, English and Arabic, exported to PDF.

Open the workbook →
Methods

Methods & frameworks

Practical frameworks for structuring your marketing, sales conversations, objectives and strategic analysis—then exporting your work to PDF.

Copywriting & persuasion

AIDA

Attention · Interest · Desire · Action—structure a message that converts, then export it to PDF.

Open →
Sales & persuasion

SONCAS

The six buying motivations—Security, Pride, Novelty, Comfort, Money and Sympathy—to persuade each customer.

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Sales argument

CAP / CAB

Features → Advantages → Proof & Benefits: build a compelling sales argument.

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Consultative selling

SPIN Selling

Situation · Problem · Implication · Need-payoff—the right questions for discovery-led selling.

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Pitch & persuasion

SIMAC

Situation · Idea · Mechanism · Advantages · Conclusion—the structure of a persuasive pitch.

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Objectives

SMART Objectives

Specific · Measurable · Achievable · Realistic · Time-bound—turn an intention into a clear objective.

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Strategic analysis

PESTEL Analysis

Political · Economic · Sociocultural · Technological · Environmental · Legal—analyse the macro-environment.

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Marketing mix

Marketing Mix (4Ps)

Product · Price · Place · Promotion—frame your entire offer on one page.

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Portfolio & priorities

BCG Matrix

Stars · Cash Cows · Question Marks · Dogs—classify your products to decide where to invest.

Open →
Management

Management & administration

Practical tools for running your business day to day, including compliant invoices, quotations and purchase orders.

Billing

Invoice, Quotation & Purchase Order

Generate compliant documents including VAT, tax stamp and withholding tax. Amount due and amount in words are calculated and exported to PDF.

Open →
Pitch & investors

Prepare your pitch deck

Structure your AI extension in 11 slides, add visuals, save your work on your device and export a presentation-ready document.

Pitch & fundraising

Pitch Deck Generator

11 guided, metrics-focused slides presenting your AI extension, technology, market, traction, team and milestones—with PDF export.

Generate my pitch →
Next step

Would you like expert feedback on your project?

Use the tools to prepare your thinking, then talk with Alphapreneurs to choose the right training or support.

Discuss my project →